11 Essentials for Bands on Tour

Being on tour and living out of a van (and trailer if you're lucky) has a lot of ups and downs. When it comes to living on the road with your band there are some tricks to make the ride much smoother. For those bands who are new to life on the road there are some things they should know before heading out. Here are 11 essentials that every touring band should have…

1. Baby-wipes - When on the road many bands won't have access to a shower for long periods of time.  To combat the rashes, smell, and grimy feeling baby-wipes work absolute wonders. It's actually surprising how good it feels after taking a sponge bath using the wipes. Plus, taking a baby-wipe bath in a grungy bathroom of a venue in some random town is a true testament to life on the road.

2. Ozium - While some people may suggest using febreeze or something similar, I suggest going to your local auto store and picking up a bottle or two of Ozium. This stuff not only gets rid of odors it actually kills the bacteria in the air. If you don't like the scent of Ozium or it's other varieties then just use Ozium to clean the air and spritz after with your favorite scent of febreeze or whatever other brand you like. One thing to note is only spray after getting out of the van and let it air out a bit, do not spray while in the van. 

3. Vitamins - Staying healthy on tour should be one of the number one priorities. One sick band member can cause a tour to get canceled and could also get the other members sick. I always like to have multi-vitamins and a couple others just in case, stuff like vitamin C, vitamin B-12, vitamin E, and Potassium. With the combination of little sleep, lots of energy exerted, lots of partying, and a lot of low-quality food then sitting in a confined space with 3-5 other people the majority of each day there is a high chance someone will get sick. Vitamins will at the very least help keep everyones immune systems working well.

4. Beef Jerky - Cheap food, great source of protein, doesn't need to be refrigerated, and tastes pretty good. Especially awesome for those longs trips between shows where there is little time to stop for food. 

5. Physical Maps - Most bands have at least one member with a smart-phone, tablet, or some other device with gps on it. One thing that is for sure is this stuff doesn't always work. Wether it is a dead battery, bad signal, or just a shitty gps there can be something that goes wrong. Be sure to get old-school fold out maps, which you can find at AAA locations, Wal-mart, and tons of other places. These can be super handy when all the handy-dandy technology cuts-out and you are on the road with no clue how to get anywhere. 

6. Pillow - This one is pretty essential unless you want to sleep uncomfortably or your band has the money to rent a room every night. Although even if you are renting a room every night there is a chance you may want to sleep on one of those long rides in the van.

7. Blanket/Sleeping Bag - Pretty much the same thing as the pillow. Some people would be surprised how some parts of the country are burning hot during the day and then ridiculously cold at night.

8. Appropriate Clothes - Before you head out be sure to check the weather for the areas you will be and have clothes that work. It seems somewhat simple to do this but you'd be surprised at how badly people get caught off guard when the weather isn't what they thought it would be. Especially when you are going through multiple regions in just a few weeks. You may be wearing shorts and a tank top one day only to find yourself freezing while wearing jeans and a hoodie a few days later.

9. Water - I like to get the gallon jugs of water for tour and usually bring a couple plastic cups. This is one of those things that some people don't bring because they think they can just stop anywhere and get some no problem. Well it does become a problem when you're on the highway and the closest stop is 30 miles away. This can be especially important if the car overheats with no extra coolant or if someone cuts them self and need to clean the wound.

10. Roadside Emergency Kit - Just like the boy scouts, always be prepared. These kits can often include a multitude of different things but your kit should always include a first aid kit, hazard lights/triangles/flares, a car jack, a lug wrench, spare fuses, jumper cables, and a flash light. Some other great items you can include in the kit are a tire gauge, tire sealant or a plug kit (not as important if you have a spare tire), gloves, towels, hand cleaner, a fire extinguisher, coolant hose repair kit, necessary fluids (motor oil, coolant, break-stearing, etc.), and about any other item you think you might need in case of a problem with the van.

11. Spare Tire - Pretty self explanatory. Don't have one of these and a tire goes flat or pops? Then you can pretty much expect to cancel whatever show you have scheduled that night.

I'm With The Band: Guest List Etiquette for Local Bands

The guest list at a show is a very interesting thing that isn't discussed often. There are different rules for the guest list at each venue and each promotor will do their guest list a certain way. When it comes to local shows this is something that is often abused by local bands. While it seems innocent enough to want to get your friends or family into your show for free bands need to consider the implications of putting people on their list.

The obvious thing about putting people on the guest list is that is one less paying person which means less money in the door. If there are 4 bands playing and each member of each band has 1 person on the guest list, assuming there are 4 members in each band, that is 16 less people paying. If tickets are only $5 then the door is losing $80 from the guest list, a number higher than what most local bands will be paid for said show. I'm not saying that it's a bad thing to put guests on the list but if you are in a band that is drawing on average under 20 people then you shouldn't be putting anyone on the guest list except in a few situations.

1. Merch Table - You have a friend running the merchandise table.

2. Photographer - You have someone taking photos of the show (this does not mean a friend taking pictures with their phone).

3. Videographer - You have someone taking video of the show (same thing about a friend just taping with their phone).

4. Press - You have someone from the press attending the show. It could be someone from a school paper for all I care, any press to get the word out about the bands and local shows is a good thing. 

5. Music Industry - You have a record label exec, A&R rep, Sponsor rep, or anyone who has an important role in the music industry.

6. Important to Band - By this I mean someone whose help ensures the band can play. This would include someone who is lending equipment, someone hosting the band's practices,  or possibly someone who drove the band members. This does not include some friend who came with you at load-in to help you load-in. 

In my opinion every band should adhere to these rules unless they are drawing over 100 people locally on average, especially since the majority of local fans at this level are friends and family. I find it odd that so many friends of bands feel entitled to get into the show for free because they are "supporting" their friend's band by attending. 

The last thing I will mention is the girlfriend/boyfriend/significant other of a band member debacle. Some people think it shouldn't be a big deal to let them in for free and some people think they shouldn't be on the guest list. I've had door-guys at shows just let them in for free despite what the promotor says because they basically consider them part of the band. This is something that I don't see as a problem once a band can consistently draw over 20 people but if a band draws less then their significant others usually make up a big chunk of their 'fan base'. 

7 Things Promotors Do To Make Bands Frustrated

After receiving some response about my previous post, "7 Things Bands Do To Make Promotors Frustrated", I felt the need to write a follow-up article. There are many other posts out there quite similar to my article which seem to always go after the bands, so I thought I would turn it around. Promotors are far from perfect and to be completely honest, there are some promotors who frustrate me more than any band could. Here is my list of 7 things promotors do that make bands frustrated.

1. Pay-To-Play - This is one of the biggest pet-peeves that bands not only talk about but many other promotors talk about as well. Some larger promotion companies, who I will not name but many probably know exactly who it is, will seek out any band who is willing to play on a Sunday on a 10 band bill and then make them sell overpriced advanced tickets for no pay or very little pay. It isn't just the large promotion companies who do this but also local and regional promotion agencies. There is a pretty big movement in the USA and the UK criticizing the practice and even a website dedicated to informing bands about who does the practice and why it sucks.

2. Horrible Communication - When it comes to contacting promotors it can be a crap-shoot, even if you have worked with them before. When it comes to booking shows all bands can expect a large amount of their inquiries to receive no response. But horrible communication becomes a terrible problem when you get a promotor to take on a show. Once you get that email of "we've accepted your offer" then it is time to play the waiting game of show details. It is absolutely and horribly frustrating to have waited 3 weeks, contacted the person multiple times, and have received no word about anything. If something is wrong with the show and it falls through this is ample time lost I could have been setting up another show. Some promotors don't even take the initiative to tell the bands the info for the show, so if you don't follow-up you won't know load-in, set times, or anything.

3. Knows Nothing - When a band arrives at a gig they usually look for venue staff or the promotor to find out the where to load-in and the times for the show. The venue staff may tell the band where to load-in but will usually just direct the band to the promotor. It's one thing for the promotor to not know the drink policy for the venue or the closest place to get food but to not know where to load-in, band order, set times, ticket prices, or anything that is their job to decide is just ridiculous. I've played some shows where the promotor just kept saying "I don't know, you decide", which is not just stupid but pretty damn lazy. Which leads into the next part…

4. Does Nothing - When a promotor sets up a show I always see the promotor as the lead-person for the night. They are the director of the show and need to be active with the show. Shows always seem to be rough when the promotor just sits back and does nothing. The promotor should be all over the venue all night; checking on the bands, checking on the door, checking on the sound guy, making sure everything is on schedule, making sure the switch-overs run smoothly, and just gauging everything for possible problems that could arise. If you go to a show and see the promotor sitting all night, expect a shitty show.

5. Horrible Promotion - When it comes to working with a promotor there is one main job everybody thinks about…Promoting. It is the promotor's main job to get the word out about the show and create a buzz. This doesn't mean bands shouldn't promote, everybody involved in the show should promote because it helps all involved in the end. Yet it is the promotor's job to go a step above. You can tell when a promotor's only work was putting up a facebook event and posting on twitter.

6. Mis-matched Bands - I think this is the biggest under-rated qualm I hear from bands these days. It is okay to put bands of different genres on the same bill together but the promotor must make sure there is a theme that can tie it all together. I can't even begin to tell you how many bands have told me they had so much fun at a show I booked just because "the line-up actually made sense".  It definitely happens that shows will have an outliar in the line-up, a band who just didn't quite fit, but to have a 4 band bill with only 2 bands somewhat similar in style is just mind boggling.

7. Being Sketchy - There are many ways a promotor can act sketchy but the biggest tell-tale sign is they always seem to beat around the bush when answering certain questions or give unrealistic answers. Sometimes promotors will deduct things such as food, drink, or supplies from the band's pay without telling the band until the end of the show. Sometimes promotors will promise you a guarantee and then tell you at the end of the night they can't pay you or even leave before the end of the show. Some promotors will lie about the ticket count, expenses, door split, or whatever to squeeze some more money their way. Obviously this doesn't apply to every promotor but there are definitely some conniving promotors out there.

In the end I think promotors and bands should understand that they both have reasonable complaints about the other. This article puts it pretty well, even though it is based in the UK it translates well to what I've experienced (although I don't recommend the video, it's pretty lame).

7 Things Bands Do To Make Promoters Frustrated

Having played the role of booking agent, promoter, and musician for a decade I've found that many bands will do things that promoters absolutely hate and have no clue why the promoter is angry. Promoters have to worry about a lot of factors for each show and having a band who doesn't respect or understand their role in everything makes the process that much harder. And this isn't just limited to local bands…this includes touring bands as well. A lot of this stuff will frustrate anyone who works with the band and can often lead to people in the music industry ignoring you and your band because they see no potential.

1. Bands Who Don't Understand This is a Business - Yes, this is a business. While every show promotor usually starts for the love of music they need to actually make a profit at their shows in order to continue doing their job. Every good promotor is not only investing a lot of time spreading the word of their shows but they are also investing a lot of money. The biggest thing bands do which show they don't understand this concept is expect the promotor and venue to do ALL the promoting. This leads me to my next point...

2. Bands Who Don't Promote Their Shows - Not promoting a show you've been booked on is a slap in the face to everyone involved in the show, especially the promotor who put you on the line-up. It isn't hard to promote. What makes me especially crazy is when I call a band out for not promoting and they insist they have been "telling all their friends." That's great but that's about the lamest way to promote and a sure fire way to never build a fan-base beyond your close friends. Post on your facebook, twitter, instragam, or whatever. When you get new fans who don't know you they will often connect to your social media pages or check your website. If you don't announce your shows then how will they ever know about them? And don't wait until the week of the show to announce it, give your fans time to schedule it in so you don't have one of those nights full of people telling you they were busy and couldn't make it out. No promotor or venue can reach your fans as easily as you can and there is no reason to not post about your shows online. But DON'T LIMIT YOURSELF TO JUST ONLINE PROMOTIONS!

3. Bands Who Don't Use Street Promotion - While online promotions and social media is wonderful it doesn't come even close to the power of street promotions. Unfortunately many bands think street promotions is simply printing flyers to put up at local coffee shops and music shops. While that is part of it you can also print off handbills of the show flyer and hand them out around town. My favorite thing is to bring an mp3 player so you can play your tracks for people you meet who are interested in coming out. Even if the people don't come out they now have heard of your band which is the first step in creating a local buzz. Once that buzz is going you've got to keep it up by promoting your band!

4. Bands Who Don't Promote Themselves - I will never understand why bands love to skip this step. I've seen some great bands who start to build a local fan-base from playing shows and then just plateau because they don't actually market themselves. If you want your band to be taken seriously and actually go places you need to understand the band is a business and all businesses need marketing to find customers. Hand out free CDs at shows, malls, college campuses, or anywhere that it is allowed. Make a press kit to send to radio stations, magazines, reviewers, writers, and other music related platforms to get some press. If you don't have recordings then go get some done in a studio so you have a professional sounding product. I once heard a saying that I think is a great segue into my next point, "Bands should be spending money on 3 things; equipment, recordings, and promotion."

5. Bands Who Don't Invest In Themselves -  When I say invest I mean literally putting money into the band fund. When I say this many musicians will instantly think of all the money they have spent buying equipment or recording. That's great but you are basically spending money on making a product that you aren't properly marketing. Every band should have a budget set aside to put towards marketing and have an actual business plan thought out (writing it out is even better). Each member should be putting money into this or you need to work out a deal between each other so you aren't at each others throats a month later. Start out small with social media marketing on Facebook, Twitter, etc. Music based websites like Reverbnation and Purevolume also offer different opportunities to help promote your band. Order merchandise to hand out for free, especially CDs so they don't have to look for you online to hear your music. See how much ad space costs in local radio, newspapers, magazines, and blogs. Don't limit yourself, think outside the box and look for opportunities which present themselves. If you aren't willing to invest in your band why would anyone else?

6. Bands Who Overbook Their Hometown - This is one of those things that frustrates everyone; the promotor, the venue, the bands, and even the fans. Most local bands, especially today, don't have very large draws and by overbooking your hometown you are thinning out your crowd which ends up hurting both shows. Some promotors and venues will kick a band off of a show if the band books another local show too close. I've had two separate bands I had booked on a show book another show in the same city on the same weekend, one of them was even playing a third show in the same city the next weekend as well. That is a surefire way for a venue or promotor to lose interest in working with them again. The rule of thumb for this is called 30 and 30, as in 30 days and 30 miles. This means you shouldn't book a show within 30 miles and 30 days (15 days before the date and 15 days after) of a date your band already has booked.

7. Bands Who Don't Understand The Music Industry - The music industry is a very complex beast with all kinds of twists and turns that each musician who wants to do this professionally should understand but many have little interest in doing this. The six previous points all tie into this but on top of all that a promotor will have little interest in working with a band who doesn't know what they're doing. If you want to really get serious look into forming your band as an LLC, talk to local managers and agents, research local entertainment lawyers, read up about licensing and publishing, and just learn as much as you can about the industry. I suggest reading "What They'll Never Tell You About The Music Business" by Peter M. Thall to get a really good overview of the whole industry.

Check out the follow-up article "7 Things Promotors Do To Make Bands Frustrated"

What a Life

As usual, things haven't moved along much. The band I drum for decided not to become anything more than local, so I began picking up my indie project again and finally have more connections. Thanks to booking again and doing stuff with my band I have much more to work with in terms of local connections. As well, I feel like I now understand the basic steps for a band to really get out there in a big way. Hopefully I can pull together a group to get this indie project ready and then let it take off.